Globus appoints Karen Cameron as sales director UK&I

Globus family of brands has appointed Karen Cameron as sales director UK and Ireland, overseeing all trade activity for Cosmos Tours, Globus Journeys and Avalon Waterways

Cameron has spent the last four years at Ambassador Cruise Line, most recently holding the title of head of trade.

In her new role, which will begin on 2 November, she is tasked with leading relationships with agents and industry bodies, with responsibility for all sales activity including agent engagement and training, fam trips, tour operator product development and marketing, industry events and media partnerships.

She succeeds Phil Shipman who left the company in June. He wrote on Linkedin he is "taking some time out after some personal challenges over the last few months to reflect on myself".

Cameron has more than 20 years' experience in the travel industry, having also held positions at Princess Cruises, P&O Cruises, Barrhead, and Thomas Cook.

"I am delighted to be joining Globus Family of Brands and to have the opportunity to work across Cosmos Tours, Globus Journeys and Avalon Waterways," said Cameron.

"I'm very much looking forward to meeting our agents and trade partners across the UK and Ireland and understanding what matters most to their businesses and exploring how we can help them grow their touring and river cruise sales.

"There is a wealth of opportunity across the three brands and it will be exciting to work with our talented and experienced existing UK and Ireland teams to bring these to life for our partners and their customers."

Lesley Taylor, managing director UK and Ireland Globus family of brands, said: "We are delighted to welcome Karen to the team. Her extensive knowledge, experience and understanding of the travel industry will be invaluable as we continue to develop and grow our relationships with agents and tour operators.

"Our trade partners are integral to our success and I'm so excited to have Karen on board to help drive further growth into 2027.

"She stood out in a highly competitive recruitment process and will build on our strong trade focus across the business - highlighting not only our extensive range of tours and river cruises, but also our outstanding support and customer service for agents and their clients."

Nicola Harper, head of distribution Ambassador Cruise Line, said: "Karen has been a phenomenal leader and a pleasure to work with during her time with Ambassador. Naturally, we are sad to see her leave us after almost four years where she has helped put us firmly on the map with our valued trade partners.

"We know this is a great opportunity for Karen, and we are incredibly proud to have been part of her growth journey.

"Even though she's leaving the Ambassador family, we are delighted for Karen personally and professionally, and all the team wish her the very best in her new role."