P&O Cruises has announced the expansion of its regional sales team for the north, west and east of England.

The line has made five appointments to provide more support for travel agents.

Lynsey Roberts – formerly commercial manager for Marella & TUI River Cruises – has joined as business manager of partnership development, with responsibility for a team of three partnership development managers.

Reporting into Roberts will be Suzanne Arnold, who will cover the north of England, and Laura Gray covering the west.

Cara Hayward, currently national partnership development manager, will move to manage the east region.

In addition, Kane Keating joins as regional training and engagement manager and will be responsible for all regional face-to-face training in conjunction with the national and online training strategy.

P&O Cruises ‘demonstrates’ trade commitment

P&O Cruises director of sales Ruth Venn said: “I am delighted to welcome Lynsey, Suzanne, Laura and Kane to the P&O Cruises sales team.

“They each come with a wealth of experience in travel and an ambition to increase the support we offer our travel agent partners.

“Working with travel agents is critical to our success and these new roles will help us grow our existing partnerships further while working with new agents who are not yet selling cruise holidays.

“We are always looking to support our travel agent partners by listening to their needs and helping them to understand the P&O Cruises guest experience.

“The expanded regional team demonstrates our commitment to the trade and means we can offer more support and increase face-to-face training opportunities.”

In March, P&O officially named its latest ship Arvia during a beachside ceremony in Barbados.