P&O Cruises has doubled the value of its trade reward points in a bid to get more agents on board to experience its product

Following its launch in 2023, the line is bringing back its Holiday with Shine offer which doubles the value of Shine points, making travel agents’ own P&O Cruises bookings better value.

Shine points can be maximised by redeeming them against any new 2024 or 2025 P&O Cruises holiday.

Agents can choose to travel on a variety of sailings, including a four-night mini break onboard newest ship Arvia, a festive Caribbean fly cruise or a 30-night USA and Canada holiday.

Sales director Ruth Venn said: “We know our agents love to get onboard our ships and enjoy their own P&O Cruises experience, which is why we’re so excited to bring back our Holiday with Shine offer and make booking even more rewarding.”

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P&O Cruises to match value of up to 3,000 points

Bolsover sales team leader Francesca Hurst recently returned from the Norwegian Fjords, booked via Holiday with Shine. She said: “From the moment we boarded Iona in Southampton my expectations were exceeded.

“We dined at nearly all of the speciality restaurants with The Glass House being a favourite amongst the party. Thank you Shine for letting me experience all that Iona has to offer.”

Bookings must be made between 8 July and 16 August 2024 and be made in Shine Rewards Club, and P&O Cruises will match up to a value of 3,000 Shine points. Agents can visit Shine Rewards Club to find out more and calculate what points are worth.

Earlier this year the line’s Britannia set sail from Southampton following a multi-million-pound makeover ahead of its 10th anniversary in June.