Panache Cruises has partnered with Lumien to help it achieve its ambitious goal of becoming the world’s leading retailer of luxury and ultra-luxury cruises by 2030

The organisational development specialist’s approach will combine AI data analysis with expert services to highlight the agency’s strengths, identify potential areas for improvement and reveal hidden opportunities to help the retailer reach its targets.

James Cole, founder and chief executive of Panache Cruises, said investing in his team “plays an essential role” in the company’s future growth strategy.

“Lumien’s insights and expertise will help us cultivate a truly thriving culture where every team member feels valued, engaged, and empowered to deliver their very best,” he added.

“We are excited to be a part of this partnership and set new standards for colleagues, cruise lines and customers.”

Panache Cruises developing a ‘thriving culture’ amongst workforce

Chris Golby, founder and chief executive of Lumien, said it was “encouraging” to see Panache Cruises prioritise developing a “thriving culture” amongst its workforce.

“We are confident that in working together to establish the strongest foundations for building, scaling and supporting a high-performance culture, and by consistently acting on the things that truly matter, we can support James and the team achieve their ambitious growth goals,” he added.

The partnership is the latest in a string of moves by Cole to bolster the Panache team, after the company promoted head of partnerships Anna Perrott to partnerships director and Kimberley Glynn to finance director earlier this month.

Last year, Panache was named the fastest growing business in the north as part of the Fast Growth 50 Index in the North of England.