The Voice of the Cruise Industry
River Cruise News
MENU menu

Operators eye up the family market

Tauck and Uniworld are expanding their family cruise programmes in 2016 in a bid to encourage younger people to try a river cruise.

Tauck is offering 10 family cruises in 2016, up from eight this year, with sailings on the Rhône, Rhine and Danube, while Uniworld said it will have twice as many family-friendly cruises in 2016. This year there are three departures on the Danube and Seine.

Each has special activities for children such as scavenger hunts, medieval games and cookery classes. Tauck charges children the adult price (the minimum recommended age is eight), Uniworld gives a 50% discount for each child aged four to 18 years old travelling with one adult.

Germany’s A-Rosa is also on a family offensive by offering free cruises on all routes for children aged 15 and under this year. It means a family of four can book two cabins for the price of one.

While A-Rosa doesn’t have family departures, its international vessels carry bikes and all bar one have a top-deck swimming pool.

AmaWaterways hopes to attract families after installing connecting cabins on AmaVista and AmaSerena. Both launched this spring and have heated pools and bikes that will appeal to children.

The company has also struck a deal with Disney to offer family-focused cruises on the Danube next year. There are just five departures initially, on a custom-built vessel with cabins for up to five people and family-friendly excursions.

Sign In

Lost your password?