AmaWaterways’ new managing director Stuart Perl (pictured front) has promised agents would be the key focus as he opened the river cruise line’s first UK office.

Joining him in the venture are, from left, sales and marketing executive Georgia Mae Tarrant; national accounts manager Simon McDermott; sales manager North England, Scotland and Ireland Amanda Elgie; head of relationship marketing and PR Hiedi Hutchinson; and commercial and marketing manager Augustus Lonsdale.

0800 520 2252; amawaterways.co.uk