Norwegian Cruise Line rewards programme

Norwegian Cruise Line enhances guest loyalty rewards programme

Norwegian Cruise Line has announced changes to its Latitudes rewards programme for cruisers.

The concept now features a redesigned tier structure to make achieving the next status “easier than ever before and a whole host of new benefits”, the line said.

As of now, Latitudes includes seven tiers, including the new Diamond status, as well as Sapphire, which replaces the previous Platinum Plus tier.

A majority of the tiers include a reduced points requirement to unlock each new status level, allowing guests to enjoy rewards faster.

For example, Silver status is now available to guests with 20 Rewards points, compared to 30 previously, allowing guests who book a 10-day voyage in a suite to automatically reach Silver status after a single cruise.

Latitudes members will have access to a range of on-board experiences and special offers tiered according to their status, including a one-time free cabin upgrade.

Other benefits include members-only cocktail parties, complimentary specialty dining and laundry service, plus priority tender and disembarkation, as well as discounted shore excursions, duty-free shopping, photo packages and spa treatments.

Cruisers earn one Rewards Point for every night they sail, with an additional point per night for suite and The Haven by Norwegian guests, as well as for members who book a Latitudes rewards insider offer.

Guests are automatically enrolled in the programme once they return home from their first cruise.

Norwegian Cruise Line said travel agents can take advantage of new resources and assets to support them in communicating the benefits to their clients, including dedicated NCLU training courses available at Norwegian Central.

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