Norwegian Cruise Line has unveiled its “biggest-ever marketing campaign in the UK” to encourage travellers to look to the future when they can travel again.

The ‘Break Free’ campaign, set to the lyrics of the Queen song, I Want to Break Free, is the line’s “most significant investment in the UK market to date”. It will run across 38 broadcast channels from 6 February to 7 March, and during different intervals in the year.

The ad will be on Channel 4, ITV, Channel 5,and a range of Sky channels, including Sky Arts and Sky Cinema Package, and will be complemented with video on demand advertising, running on Sky Go.

The line will also focus on print and digital media investment, which is “testament to a burgeoning interest in cruise in the UK and the country’s position as our number one international market” according to NCL UK&I, Middle East and Africa marketing director Karen Sequeira.

https://www.youtube.com/watch?v=ACI-DfDnGwo&feature=youtu.be

NCL vice-president and managing director UK Eamonn Ferrin said: “At Norwegian Cruise Line, we have a history of innovation, and we have always had a fighting spirit.

“Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. The NCL team has developed a campaign that calls to the traveller in each of us and our collective desire to feel free again.”

Sequeira added: “‘Break Free’ is the first time we are undertaking a national TV campaign of this scale, which will be combined with a 360° approach across digital, print and trade. Investment at this level is testament to a burgeoning interest in cruise in the UK and the country’s position as our number one international market.

“We’ve seen growing demand from the British public, and we are keen to invest in further strengthening our brand awareness in the region. We hope ‘Break Free’ inspires excitement and wanderlust.”