This October Celebrity Cruises will be introducing a Caribbean twist to the second phase of its ‘A Different View’ national brand awareness campaign. A new brand film was exclusively premiered to travel agents, a week ahead of it airing on national television.

Featuring real guests and locals, the evocative 90-second brand film – including new footage filmed in the Caribbean island of St Lucia – is the sequel to a 2015 campaign. The newly captured content includes the beaches, markets and restaurants of St Lucia and was shot in response to guest interest in exotic Caribbean destinations.

The updated brand film will premiere during the first ad break of Channel 4’s Gogglebox on Friday 7 October 2016.

Between 7 October and the end of November, TV and online viewers of Channel 4’s portfolio of channels and on-demand services will enjoy two different 30-second versions of the film.

All of the film’s content – both the existing and new footage – features real people and no actors or models. The people who feature in the brand film were cast on-board the ship or in-destination to give a true reflection of life on a modern luxury cruise.

Jo Rzymowska, managing director, Celebrity Cruises UK and Ireland, said:

“Having led the cruise industry with our fresh approach to content generation during last October’s brand awareness campaign, we want to help those new to cruising understand how holidaying with Celebrity Cruises can help them become fully immersed in the sight, sounds and flavours of each destination.

“Our new film shows off the engaging ways in which to experience the world around you, and takes viewers on a journey through the eyes and encounters of real guests. We set out to inspire, and mesmerising beauty of the film is simply stunning.”

All of the Celebrity Cruises A Different View brand films can be seen atcelebritycruises.co.uk/adifferentview.

For more information on Caribbean holidays with Celebrity Cruises, including new summer Caribbean options, please visit www.celebritycruises.co.uk, call 0800 441 4054, or talk to your travel agent.