The Voice of the Cruise Industry
Latest News

MSC Cruises unveils new on board ‘open booking’ programme

Steve Williams, MSC Cruises

MSC Cruises has implemented a new programme for guests on board its fleet to make a future booking without the need to commit to a particular vessel, itinerary or sailing date

The new Open Booking initiative is designed to complement the line’s Future Cruise programme, which was introduced in summer 2023.

With the open booking feature, guests can secure their next sailing by paying a deposit of £100pp while on board. They will then receive a certificate granting them up to 12 months to select their preferred sailing date.

Guests receive up to £200 of on board credit per cabin if they select their ship and departure date within 60 days of making the open booking, but they can still book within one year and enjoy up to £100 in on board credit.

New MSC Cruises system to ‘benefit’ travel agents

Travel agents who made the original cruise reservation will also benefit from the Open Booking programme and receive full commission once the ship and sail date is selected.

The open booking can also be used as a gift for family members or friends before the ship and sail date is chosen.

Steve Williams, director of sales at MSC Cruises UK & Ireland, said: “We want to offer our guests more flexibility in choosing their next ship and sailing date and the Open Booking programme gives guests onboard up to a year to make that decision while earning future credit for their next holiday at sea.”

Last month, MSC Cruises added two extra winning scratch cards to its ‘Big Cruise Giveaway,’ bringing the total number of seven-night cruise giveaways to 15.

Sign In

Lost your password?