MSC Cruises has released a new feature on its agent business portal that allows travel agents to build personalised travel experiences.

The service, called MSC Hotels & Flights, creates additional opportunities for agents to increase their business from MSC sales. It is now available in the UK & Ireland and will be extended to all markets by summer 2020.

A wide range of flights, private transfers and more than 13,500 hotels in nearly 40 destinations can be added to a cruise booking to help the trade create a fully personalised experience for their customers.

MSC Cruises’ vice-president global sales Achille Staiano said: “This new online service is designed to  offer agents and guests a simple and dynamic way to build a tailored holiday from beginning to end.

“MSC Hotels & Flights will make travel planning even easier when booking a cruise holiday. Spending an additional few days sightseeing after a cruise in the beautiful cities where we embark or disembark will be easier than ever, and travel agents can now further enrich an unparalleled holiday experience.”

MSC Cruises UK & Ireland MD Antonio Paradiso added: “With MSC Hotels & Flights, travel agents in UK & Ireland will have access to the most comprehensive tool available, offering the broadest range of choice for their clients.

“Providing a seamless and hassle-free journey will be easier than ever. The service also represents greater peace of mind for travel agents as MSC Cruises assures cover for guests who have their hotels, flights and transfers booked through the service.”

MSC Cruises is also launching a new initiative which aims to recognise and reward UK and Irish travel agents who go above and beyond for the cruise line. Each month, MSC Cruises will pick an ambassador from nominations submitted.