MSC Cruises recorded its biggest day of sales on record last Friday (1 April).
The cruise line said it saw a 40 per cent rise in bookings compared with the previous best day on record, during the wave period in 2019.
It added that sales were driven thanks to “strong, established relationship with trade partners and continued investment in the brand profile”.
Director of sales Steve Williams said: “It’s so rewarding to see the trade supporting MSC Cruises at levels never experienced previously, with sales at an all-time high.
“We are seeing unprecedented levels of support from all our trade partners, and for this we would like to extend our thanks.
“While of course the large cruise specialists continue to perform exceptionally, we are seeing a significant increase from the high street, home workers, small independents, tour operators and consolidators.”
MSC Cruises pushes trade commitment
Williams added: “At MSC Cruises we pride ourselves on our ongoing commitment to our partners, and providing agents with all the tools and resources they need to sell cruise holidays.
“From the recent restructure and promotions within the team to ensure we are providing all the hands-on senior leadership and support needed, to committing to launching two new ships in 2023 increasing our overall fleet to 21 ships, and providing agents with more choice of hardware and more itineraries than ever before.
“At MSC Cruises we are committed to achieving our goal to give UK guests the holidays they want, and travel agents the cruises they want to sell.”