Crystal has appointed Michael Young-Richards to the newly-created role of key account manager UK and Eire, effective 2 February

Young-Richards joins from Celebrity Cruises where he most recently spent five years as a strategic account manager, as well as two years as a regional sales manager.

He has also held positions with Do Something Different, Kuoni and TUI UK, with a total of eight years’ experience in the cruise industry and nearly 28 years’ experience in travel.

Within his new role, Young-Richards will drive trade sales performance and expand Crystal’s market presence across the UK. Reporting to Stephen Joyner, Crystal’s senior sales manager UK & Eire, he will be responsible for the strategic plans and performance of a portfolio of accounts, while also identifying additional revenue opportunities.

Luke Smith, Crystal’s vice president, trade sales UK & EMEA, said: “Michael joins at an exciting time with Crystal Grace, our first ocean new build for the brand in 25 years going on sale soon, as well as several new agent-first initiatives on the horizon.

“I’m delighted to welcome him to the team and I’m confident that his knowledge, experience and impressive track record will prove invaluable as we continue to expand our sales presence within this important market.”

Young-Richards added: “Having followed Crystal’s journey over the last few years, I am excited to be joining the team and contributing to the ongoing growth of the business. I look forward to reconnecting with travel advisors across the UK and Ireland and working closely with them to unlock new opportunities and drive shared success.”

Crystal is also currently recruiting for a business development specialist based in London.