ITC Travel Group reports record-breaking cruise sales month
The ITC Travel Group has posted its best-ever month for cruise sales, with August bookings outperforming any other month by 170 per cent
The top three sellers throughout August for the business were SeaDream Yacht Club, Seabourn, and Regent Seven Seas with bookings for this winter and into 2026 and 2027.
With the region’s peak season fast approaching, the most popular destination booked by the ITC Group was the Caribbean.
Denise Walker, ITC’s product & travel relationship manager – cruise, said: “It’s incredible to see August performing so well. The month delivered several strong campaigns from the cruise lines that have certainly driven more business, notably, the savings campaign from Oceania and a newly launched 2-Category Upgrade from Regent Seven Seas, both of which we usually see during Wave Season.”
So far, September has also maintained a strong momentum. Walker added: “We anticipate a wave of late bookings for the Caribbean as it goes into high season, particularly for Barbados cruises, which remain a top seller for ITC thanks to our dedicated on-the-ground team.”
