HX will give 100 travel agents the chance to join a fam trip to the Galápagos Islands as part of a new trade competition.

Formerly known as Hurtigruten Expeditions, the line is offering agents the chance to sail onboard small expedition ship Santa Cruz II to experience the tropical archipelago, with lectures and an onboard science programme delivered by its expedition team.

To win one of the spots, agents need to make a booking for any HX expedition voyage during the 2024 wave season.

Once the booking is completed, HX will enter the agent into a prize draw to be in with the chance of winning one of the 100 places up for grabs. Winners will be announced during the wave period.

The competition coincides with the launch of a dedicated B2B helpdesk to support agents during the turn-of-year peak season, which prioritises requests and questions from agents to help them secure bookings during peaks.

HX competition “recognises agents’ efforts in driving bookings”

Vice president of sales and marketing at HX Nathaniel Sherborne said: “Our competition is not only an opportunity to reward and recognise agents’ efforts towards driving bookings for HX voyages, but it’s also an opportunity to immerse themselves and understand our offering in what is proving to being one of our most popular destinations with guests.

“The competition is just one of many new initiatives planned for this year globally and in the UK as part of our ongoing support and commitment to our trade partners. Good luck to all the travel agents.”

During its wave season, HX is covering the cost of flights, transfers and hotels across selected departures to its roster of destinations.

The promotion applies to HX international arrival and departure packages booked before March 31, 2024, to all scheduled voyages to Alaska, Antarctica, Greenland, Iceland, the Northwest Passage, Svalbard and selected Galápagos voyages between 29 March 2024, and 30 March 2025.