Hurtigruten saw its UK summer trading grow by 25 per cent year-on-year, fuelled by a surge in Signature bookings

The cruise line also reported a 10 per cent increase in the number of British guests between 1 June and 28 August, while its Signature Nordic coastal voyages saw a 75 per cent increase during the same period.

Hurtigruten’s expedition division, Hurtigruten Expeditions, split from the company in 2023, rebranding as HX, with the line’s summer trading report the first since the restructure.

Hurtigruten’s chief commercial officer, Iain Powell, said the numbers reflect a growing demand from British travellers for authentic Norwegian travel experiences.

He explained: “The UK remains one of Hurtigruten’s most important international markets, and we’re delighted to see such strong momentum this summer.

“What’s especially encouraging is the way British travellers are embracing more premium experiences such as our Signature product, as well as showing a growing appetite for authentic journeys along Norway’s coast and to destinations like Svalbard.

“This shift reflects a broader trend towards meaningful, experience-led travel, and we believe the UK will continue to play a key role in driving our growth.”

The line’s summer trading report coincided with the release of its global booking figures for the first half of 2025, reporting a 60% increase in EBITDA, up from EUR 27 million to EUR 43 million compared to the same period the previous year.

Total revenue grew by 14 per cent to EUR 250 million, with occupancy rates improving from 66 per cent in H1 2024 to 70 per cent in H1 2025.

As for forward bookings, the line said it expects continued growth in EBITDA and occupancy rates. As of 26 August 2025, Hurtigruten’s booked ticket sales for the full current year are up by 11 per cent compared to the same time in 2024.

Similarly, booked ticket sales for 2026 are up by 12 per cent compared to the year ahead bookings at the same time last year.