Holland America Line has reported its best sales week for the UK market since 2019.

The line attributed the success to a three day £1 deposit event. Customers were able to pay a £1 deposit for sailings from winter 2023 to spring 2025.

The majority of bookings for the UK sales success were for cruises departing in 2024 and 2025, with the most popular destinations being Alaska, Asia and Europe.

A large number of bookings came through from travel agents, the line added.

This follows a record-breaking day for global sales on 11 July.

Holland America Line ‘thrilled’ with UK sales

Holland America Line UK sales and marketing director Karen Farndell said: “We’re thrilled with our best UK sales week in four years.

“Not only is it encouraging for the whole industry, but also for Holland America Line in the UK.

“The record-breaking sales are a result of a continued growth in demand for Holland America Line’s unforgettable itineraries and the high level of service we offer on premium mid-size ships.

“People are planning ahead for 2024, and even 2025 now, and taking advantage of our exciting campaigns such as our £1 deposit offer.”

Earlier this year, HAL said it was “continuing its trend of longer, more immersive cruise itineraries” for its 2024/2025 Caribbean season.

The premium cruise line has introduced three new voyages, ranging from 14 and 21 days