Cruise Trade News is looking to gauge the temperature of the cruise industry via a new online reader survey, with the results to be shared at the 2026 Cruise Summit on 14 September in London

How have cruise sales performed over the last year? What’s the most exciting growth opportunity in the sector? What’s holding the industry back from reaching its full potential? These are some of the biggest talking points echoing around travel agencies across the UK in 2026.

Let us know your thoughts by taking a few minutes to complete our short survey and help steer the content at September’s Cruise Summit, taking place at 30 Euston Square. Request to attend now so you don’t miss out.

Take our survey here

The industry has faced myriad challenges in 2026, from geopolitical uncertainty to the continued expansion of Artificial Intelligence (AI). Coupled with a new-look peak booking season and the ongoing cost of living crisis, it hasn’t been smooth sailing so far.

We want to hear how these shifts are impacting your role to help us pinpoint where the opportunities lie for agents and cruise lines in 2027 and beyond.

Our survey only takes a few minutes to complete, with the findings revealed live at the event. Insights will also be published online at cruisetradenews.com, with an extended look inside the magazine’s October/November edition.

Click above to take the survey, and if you would like to expand on your answers, feel free to do so by emailing Cruise Trade News editor Will Payne at [email protected].

This year’s Cruise Summit brings together innovators and senior industry experts to explore how cruise companies can thrive in this ever-changing landscape. Across a day of insightful presentations, expert panels and thought-provoking discussions, attendees will examine the trends shaping the future of cruise.