Guided touring specialist expands into river cruise market
Guided touring company Trafalgar has announced plans to expand into the European river cruise market in spring 2026
The company, which is a part of TTC Tour brands, will debut in Europe with two river cruise itineraries along the Rhine and Danube.
As part of its rollout, Trafalgar opened sales exclusively to its travel partners on Tuesday (6 May), prior to public release, to give agents the chance to secure preferred sailing dates and cruises ahead of the general booking window.
“We’ve always been dedicated to making it easy for travellers to connect with the heart and soul of every destination,” said Melissa DaSilva, deputy CEO of TTC Tour Brands.
“Now, we’re bringing that same philosophy and unmatched experience – valued by our travel agent partners – to Europe’s iconic rivers. Our strategy is simple: unlock the best of Europe’s rivers through trusted Trafalgar touch-points.”
The company will offer two itineraries, an eight-day cruise along the Danube on the 128-passenger Trafalgar Reverie and a 10-day sailing along the Rhine on the 128-passenger Trafalgar Verity.
Both feature local specialists who offer insights into each destination and one Make Travel Matter Experience, which supports United Nations Sustainable Development Goals.
Guests will also have access to a variety of onboard entertainment, from regional performances to in-house baking demonstrations, wellness options from yoga sessions to complimentary bicycles for offshore excursions and regional dining.
“Agents who have supported Trafalgar for years can be confident in the river cruise experience we’re creating,” added DaSilva.
“We can’t wait to share that same feeling of ease and comfort, local connection and joy of discovery we’re going to bring to Europe’s rivers aboard our two beautiful ships, the Trafalgar Reverie and Trafalgar Verity.”
