Escorted tour and river cruise operator Great Rail Journeys has announced the launch of a company rebrand.

It said the move has been designed “to provide a more contemporary, digitally friendly face to the brand” and bring to life “the premium product offering through a contemporary new look and feel”.

New logos have been created for Great Rail Journeys and its affiliated companies.

In-house creative director Chris Lines, who led the work, said: “Our main aim was to ensure Great Rail Journeys has an impactful presence across all communication channels, including traditional media marketing materials as well as video and online content.

“As we’ve extended our communications into more digital channels we needed more design flexibility and to reinforce the quality of the brands offering.

“It’s such a thrill to be able to see this new brand personality evident in all parts of the business from our new offices in Hudson Square in York, to the unique, eye-catching logos for each of our core travel offerings.”

Making Great Rail Journeys more ‘visible’

Rail Discoveries, the company’s sister brand, has also been given a “bolder” appearance to help resonate with the target demographic.

There has also been an update for Vacations by Rail, the US brand offering.

Marketing director Lisa Wood added: “As Great Rail Journeys rebuilds itself after the impact of the pandemic, we’re delighted to be able to launch this exciting rebrand, which creates a family of brands, bringing together our UK and US businesses, highlighting our core rail offering and premium nature of our holidays.

“As a leading escorted travel provider, we want to be the first choice for customers and we believe this brand refresh will ultimately make us more visible in digital channels and assure them we continue to deliver world-class holidays by rail and river. We hope our customers love it.”