Travel Counsellors has unveiled what it calls a ‘refreshed brand identity” to build on the “outstanding momentum of record sales”.

The rebrand comes as a result of market research, including insights from travel agents, customers and clients.

The revamped brand aims to support the ambitions of Travel Counsellors’ travel entrepreneurs and better connect with their clients, a statement said.

A new logo has been created in a core colour of “vibrant cherry”, featuring cherry blossom, which is “symbolic of renewal and new beginnings”.

This, the statement added, “depicts community, togetherness and care, and reflects the wider Travel Counsellor ethos”.

The complete brand refresh has been rolled out across the website, social media, marketing collateral and company technology. It also appears on the myTC app, which enables customers to personalise their booking journey.

The organisation worked with Lucky Beard, a global design and advisory firm, on the project.

Travel Counsellors ‘making a difference’

Travel Counsellors customer director Dave Callan said: “This rebrand will allow the whole business to reset, re-energise and refresh.

“It will sharpen the experience for our Travel Counsellors and customers alike, and really aligns with what makes our business so special.

“The core elements of community, togetherness and care, are all reflected in the look, feel and colour of our new assets.

“With us, its personal and it will always remain that way. This brand promise was born out of what makes our place so special, which is down to the people we have.

“The evolution of the brand now takes this promise one step further to express what this truly means for us – we’re shifting the sentiment from ‘what we do’ – sell travel –  to ‘the difference we make’ for everyone involved in the journey.”