Fred Olsen Cruise Lines has launched a series of adverts aimed at targeting a new cruise audience.

The ads will run alongside Channel 4’s popular Life in the Sun show and are part of a new six-month sponsorship deal.

The first Fred Olsen-sponsored advertisement aired on Channel 4 on 1 October, ahead of A Place in the Sun.

Other advertisements will also appear alongside associated lifestyle programmes, A New Life in the Sun and Sun, Sea and Selling Houses, shown across Channel 4 and More 4.

The advertisements, featured at the beginning and end of the programmes and during breaks, will focus on a number of exotic destinations the cruise line will visit in 2020/21, such as Australia, Indian Ocean, Japan, South America and Thailand.

Fred Olsen’s sales and marketing director, Jackie Martin, said:

“This marks the start of an exciting six months of sponsorship, showcasing our brand to a whole new audience.

“While we know that these viewers are already hugely interested in travel, many of them will never have cruised before. So, this is a great opportunity to introduce them to the wonderful world of cruising with Fred Olsen.

“Like Fred Olsen, Channel 4 and More 4 are both much-loved and respected brands, making this new partnership the perfect fit.”

For further information, visit fredolsencruises.com.