Finding a holiday suitable for the whole family doesn’t need to be an arduous process. MSC Cruises’ director of sales, Steve Williams, explains why family cruises are the way forward.

More and more families are moving away from the traditional fly and flop holiday with the kids, in favour of authentic experiences they can share together.

Likewise, the smallest travellers are now interested in returning from holiday with fun stories they can share with friends.

MSC Cruises has continued to up its family offering with every new ship, elevating the experience with new technologies and innovative facilities and activities for all ages.

At MSC, the kids’ facilities include an Aqua Park, swimming pools and water slides, as well as kids’ clubs for ages 0-17 years – providing the ultimate in independent fun.

Innovative activities like Fun Time Dinner, Happy Dinners and Kids Around the Clock let everyone do things their own way, even at mealtimes, late at night and during shore excursions.

Children are free to explore a social life of their own, meeting new friends from around the world in a safe environment, while grown-ups can relax knowing that the kids are cared for and enjoying the time of their lives.

What’s more, as holidaymakers become more tech-savvy, MSC Cruises has introduced high-tech gaming attractions such as a Virtual World, 4D Cinema, bowling alley and F1 Simulator, all designed to bring out the big kid in everyone. All of this is housed in the futuristic Sportsplex.

Dive in for fun

It’s worthwhile suggesting to clients they purchase a Fun Pass in advance so they can enjoy a 20 per cent discount and an extra £70 Fun Pass credit free.

Now that more families are taking multi-generational breaks, it’s key to remind clients that they have the opportunity to split up and indulge in their favourite hobbies independently or enjoy some family time.

They can explore amazing destinations with the MSC Family Explorer Club-interactive excursions, led by enthusiastic tour guides to make sure that children and parents not only learn and discover together, but do so at a pace they both enjoy.

Every tour features an iconic historical character, symbolic of the city, who plays the protagonist in the missions, games and riddles set during each tour for parents and kids to solve together.

In addition, fun for the whole family doesn’t have to cost a fortune. With a number of packages available, free kids’ clubs and activities, gratuities and food and drink included, families can enjoy a week-long break from less than £500pp.

For more information, visit msccruises.co.uk/.