Cruise to 'buck holiday price trends'

Cruise demand ‘surpasses’ 2019 levels, says survey

Demand for cruise holidays has now surpassed 2019 levels, according to new research released by CLIA.

The survey, of 4,000 domestic and international travellers, shows the “intent to book a holiday at sea among UK passengers now exceeds levels from three years ago”.

Of the respondents, 85 per cent who have cruised previously said they plan to take a cruise again, a six per cent increase from 2019.

Among those who have taken a cruise in the last six months, 90 per cent intend to cruise again, and of those who have never cruised, 66 per cent are open to the idea, a 0.5 per cent increase from 2019.

Other figures show that 69 per cent stayed at least one night in their local destination prior to embarkation, with 43 per cent extending the stay by two or more nights. A total of 60 per cent said they later returned to a destination they had first visited on a cruise.

The survey also looked at perceptions of sustainability, in light of the cruise industry’s target of net-zero carbon cruising by 2050.

Those who said the cruise industry is a leader in responsible travel reached 51 per cent, a nine per cent increase.

Cruise appeal ‘as strong as ever’

CLIA UK & Ireland managing director Andy Harmer said: “This year has been enormously encouraging for cruise, and it’s heartening to see demand for a holiday at sea is set to continue.

“The sheer number of repeat passengers we’re anticipating, combined with interest from those yet to sail, means the appeal of going on a cruise remains as strong as ever.

“The economic advantages passengers bring to the destinations they visit is also clear, meaning local businesses – from taxis, to restaurants to hotels – benefit accordingly.

“We’re delighted to see the raft of sustainability initiatives we have in place, including our 2050 net-zero carbon goal, were recognised.”

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