Cunard has revealed it will provide extra trade incentives to encourage travel agents to book a Cunard voyage as itineraries on all four ships go on sale for the first time.

The cruise line will be giving away 4,000 Shine points per week to one winner and 400 Shine points per day to another until 21 June.

These points can be redeemed against a host of options, including a short break voyage in January 2024 on board Queen Victoria (3,000 points) or a bottle of 3 Queens Gin (190 points).

Agents can also earn more Shine points by taking part in online quizzes on the Shine Reward Club website.

A dedicated hub for new ship Queen Anne has also been created for all registered Shine Reward Club members, providing the latest news and announcements.

Across Queen Mary 2, Queen Victoria, Queen Elizabeth and Queen Anne, more than 110 international voyages are now on sale, sailing between 23 October 2023 and 14 May 2024.

‘Record demand’ for Cunard sailings

Director of UK sales Tom Mahoney said: “It’s an amazing time in Cunard’s history. We’re seeing record demand for Cunard as we welcome new ship Queen Anne to our iconic fleet.

“As these new itineraries go on sale we want to ensure our Shine Reward Club Members reap the rewards of their hard work with more incentives via our reward programme.”

Earlier in May, Cunard reported its busiest booking day on record with the launch of Queen Anne’s maiden season.