Plans for a new building on the banks of the Clyde at Greenock Ocean Terminal could welcome over 150,000 passengers to Scotland.
The project, led by Inverclyde Council, aims to provide a new berthing facility and visitor centre.
It is expected to cost £14.7m, as part of the £1bn Glasgow City Region City Deal, which is funded equally by the Scottish and UK governments.
It is estimated that more than 150,000 passengers could pass through the terminal, delivering £26m in annual visitor and crew spend to the Scottish economy.
Developers also hope to build a purpose built gallery celebrating the work of Inverclyde resident sculptor George Wyllie (1921-2012), and a new restaurant with views across the Clyde.
Inverclyde council leader, councillor Stephen McCabe, said: “The project is part of the Glasgow City Region City Deal and aims to boost the capacity at Greenock Ocean Terminal for cruise ships. The addition of a restaurant and Wyllie Gallery will help to provide a year-round attraction for visitors to Greenock and Inverclyde.
“The new visitor centre aims to make a significant contribution to economic growth and international tourism across the wider city region area.
“The development at ocean terminal over recent years from very small beginnings as, effectively, a side business to the container terminal business is a testimony to the commitment by Peel Ports to growing this market in Scotland. The project to deliver new berthing facilities will help to support that growth.”