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Cruise Corner Podcast: The story behind Scenic’s trade growth

Cruise Corner Scenic

Sponsored by Scenic and Emerald Cruises

In this week’s episode of the Cruise Corner, co-host Will Payne sits down with Scenic and Emerald Cruises head of sales Jonathan Davies to discuss the company’s standout year, the power of product diversification, and why travel agents remain central to the brand’s success story

Fresh from a stellar 12 months that saw Scenic report a 35 per cent year-on-year rise in trade sales, Davies reflects on his journey since stepping into the role in 2023. He also reveals how the brand’s growing river and ocean portfolios – showcased perfectly when Scenic Gem met Scenic Eclipse in Honfleur – continue to offer agents unique opportunities to sell across sectors.

Davies talks about his priorities for 2026, the lessons he’s learned from a varied career in and out of travel, and why nurturing agent relationships will always be at the heart of the luxury operator’s growth strategy.

For agents, this episode offers valuable insights into what’s driving Scenic’s momentum – and how they can capitalise on it in the year ahead.

Last week on the Cruise Corner, Payne sat down with former Princess Cruises UK and Europe sales director Hayley Moore to discuss the challenges of balancing parenting with a life in cruise sales, and her advice for her fellow parents in the cruise industry.

You can listen to the podcast below, or on all leading platforms including Spotify, Apple Music and Amazon Music. You can also view the video version on YouTube.

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