Australian expedition specialist Coral Expeditions has big plans to grow trade partnerships in the UK, according to the line’s UK sales manager.
Speaking to Cruise Trade News at an event to showcase the brand’s itineraries and fleet, Amy Sharpe said she was “excited about the opportunity for the UK market to find out more about Coral Expeditions”, following the line’s decision to set up a London office earlier this year.
“It’s just me in the UK team at the moment,” added Sharpe. “Yes [we do have plans to grow], but for now it’s me, getting out there meeting trade partners who understand expedition cruising – it’s about finding clients with that passion for seeing the world. I am absolutely buzzing about the product.”
As for support for the trade, Sharpe confirmed the line is developing a trade portal and a series of webinars to assist agents. “We also realise that social media is very important these days, so we are looking at how we can target partners through that, too,” she said.
At present approximately 67 per cent of Coral Expeditions’ guests are from the Australian market but Sharpe’s aim is to boost the UK share, hopefully to around a 50/50 split – “that is the aim and what we are looking for; we have to educate the trade and reach out to guests.”
Coral Expeditions – which next year celebrates its 35th anniversary – is currently preparing to welcome its fifth ship, the 120-passenger Coral Geographer, which launches in December 2020.
The sister ship to Coral Adventurer – which itself only launched in April 2019 – will sail a trio of maiden voyages in the Indian Ocean, with the first departing 6 January 2021.
Meanwhile, Coral Adventurer will sail a special circumnavigation of Australia, departing from Darwin on 7 November 2020. The 59-night cruise has been designed to celebrate Australia’s history, culture, nature and maritime legacy.