CLIA is urging travel agents to outline their views on sustainability and responsible travel.

The association is sending a questionnaire to almost 10,000 member agents across the UK.

The results will be used to “help shape future trade-friendly resources and training materials about cruise line leadership in environmental technologies and practices”, a statement said.

The questions include topics such as how well-informed agents feel they are about cruise sustainability activities, specific areas of customer interest and preferred tools for learning about the latest industry insight.

CLIA keen to ‘develop sustainability knowledge’

CLIA UK & Ireland MD Andy Harmer said: “Sustainability is an absolute priority for the industry. We are committed to helping agents to develop their all-round knowledge of everything we are doing, to support our vision for net zero carbon cruising by 2050.

“We would encourage member agents to fill in this survey as it will shape our future plans, as well as better support them to assist customers and colleagues.

“The more we can work in partnership alongside each other, the better equipped we will be to meet our climate ambitions. Everyone’s view counts.”

Earlier this year, CLIA announced the appointment of Sascha Gill as vice-president of sustainability.

According to research released at the ABTA Conference in 2022, the issue of sustainability is growing in importance.

In a survey carried out in August 2022, a total of 54 per cent of respondents stated that the travel industry should operate in a greener way than it did before the pandemic.

Image: Steve Dunlop photography