Celestyal Cruises has announced the appointment of Stewart Williams as regional manager, APAC.

Based in Sydney, Australia, he will develop Celestyal’s APAC business, by increasing the visibility of the brand across all distribution channels. 

Williams will report to Marios Polydorou, director, sales and travel services. 

Williams joins Celestyal Cruises after 20 years as the managing director, Australasia, for the Globus Family of Brands, where he was accountable for all commercial operations, with responsibility for the delivery of regional market growth and business profitability.

“Stewart Williams brings more than two decades of commercial expertise in the APAC region to Celestyal Cruises,” said Leslie Peden, chief commercial officer, Celestyal Cruises.

“The depth and breadth of his expertise, which encompasses multi-channel distribution development, brand building and leading effective teams, will make it possible for us to accelerate our business development efforts across this strategically important region.”

Chris Theophilides, CEO of Celestyal Cruises, added: “Adding Stewart Williams to our senior commercial team demonstrates our commitment to the Australasian market.

“Stewart’s role is a core component of our global commercial strategy, which includes our expansion throughout the APAC region, where we expect to capture more opportunities to bring the Celestyal Cruises story to new passengers.

“I’m truly looking forward to seeing the great things I believe Stewart will accomplish for us.”