Celebrity Cruises has said it is “sailing into the future” with the launch of a new virtual experience called the Wonderverse.

The concept will allow guests to explore a “hyper-realistic, digital recreation” of the line’s Celebrity Beyond.

It will feature numerous on board areas, such as the Magic Carpet, Grand Plaza, and Resort Deck.

In addition, guests will be able to ‘meet’ and talk to the line’s leaders as digital avatars, including president and CEO Lisa Lutoff-Perlo and captain Kate McCue.

Built in partnership with virtual event platform architects Surreal Events, the Wonderverse also includes mini games and activities, entertainment, and special offers.

Celebrity Cruises at the ‘forefront’ of innovation

Lutoff-Perlo said: “Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse.

“Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the on-board experiences offered, and now we’re bringing this to life in new ways to inspire and connect with travellers.”

Celebrity Cruises chief marketing officer Michael Scheiner added: “We’ve revolutionised cruise ship design and now we’re revolutionising where cruise ships are experienced.

“The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles.

“We believe this has opportunities to expand even further, creating experiences our consumers are looking for.”

The Wonderverse is now live and can be accessed on the Celebrity website.