Celebrity Cruises has added to its travel agent support with the launch of Celebrity Rewards Auctions.

The monthly auction concept – hosted on the Celebrity Central website – will allow agents to win a range of prizes, such as gadgets and Celebrity branded products.

Agents can also win a stateroom on a number of Celebrity Cruises’ ships, with auction reserve prices starting from £335 for a twin-share balcony stateroom.

During each virtual auction, agents can use the Celebrity Rewards points they build up when making bookings to bid on items.

The news comes as Celebrity Cruises recently announced the reintroduction of its Earn On Every Booking scheme.

Until 21 September, agents can earn Celebrity Rewards on all bookings. When making and registering a booking through Celebrity Central, agents will earn £20 when booking the Retreat or Galapagos; £10 for a Balcony, Concierge, or AquaClass stateroom; and £5 for an Inside or Oceanview stateroom.

Prizes up to the value of £500 can also be won, with Celebrity urging agents to speak to their sales managers about their bookings.

Agents ‘crucial’ to Celebrity Cruises

Celebrity Cruises UK & Ireland director of sales Claire Stirrup said: “Our travel partners are crucial to Celebrity’s success and with this in mind, we really wanted to provide even more ways for them to use their Celebrity Rewards points.

“Having the opportunity to join Celebrity Cruises on their own holiday or arrange for the perfect gift for their clients, really does take this scheme to the next level.

“We hope this continues to show our appreciation for our valued trade partners.”

In early August, Celebrity confirmed it was introducing a range of new agent tools and resources, based on feedback from its partners.