GoCCL Navigator, Carnival’s redesigned and renamed cruise booking engine, has been designed to be more user-friendly and efficient for travel agents.
Highlighting the importance of agents when it comes to cruise line bookings, Carnival decided it was time to give its existing booking tool a facelift following the extensive input and advice from travel agents.
The cruise line called upon more than 500 “power users” – so called for being the line’s highest volume bookers – to perform a beta test on the platform in May.
“Carnival worked with many of our travel partners to understand their needs and make sure that the new GoCCL Navigator booking engine is user-friendly and efficient,” said Adolfo Perez, senior vice president of global sales and trade marketing.
“The launch of GoCCL Navigator is part of our ongoing commitment to providing travel agents with the best sales tools in the industry so they can book clients on a Carnival cruise with ease.”
In addition to the sleek new design, the site has been made more user-friendly with the number of steps required to perform tasks having been reduced. It has also optimised for mobile devices.
Other new features include:
• An enhanced search function that enables one-step filtering for more accurate searches
• Interactive deck plans that make selecting specific staterooms easier
• Improved quick-quote and pricing functionality that enables agents to personalise Carnival-branded emails to clients in just a few steps
• Easier price comparisons on different stateroom categories
• Improved booking flow for individual reservations.
This release is only phase I of what will be the first major overhaul of Carnival’s booking engine in a decade.