Black Friday weekend drives record bookings for Princess Cruises
Princess Cruises has reported record-breaking bookings over the four-day period covering Black Friday through Cyber Monday
Fuelled by strong demand for upcoming sailings in 2025 and beyond, the “unprecedented” performance saw bookings increase 32 per cent over the same period in 2023.
Cyber Monday saw bookings surge 136 per cent on last year. Bookings were strong for both 2025 and 2026 sailings, with 2026 itineraries up 66 per cent compared to 2025 made during the same period in 2023.
“The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers,” said Gus Antorcha, president of Princess Cruises.
“With the strong demand in this period for both 2025 and 2026 voyages, it’s clear our guests are planning further ahead than ever before to secure their dream vacations at sea.”
The record-breaking period caps a strong year for Princess Cruises, which introduced several new itineraries for 2025 and 2026, including those to exotic destinations and expanded offerings in regions like Alaska, Europe, and the Caribbean.
“This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight,” Antorcha added.
