APT brings in Michelle Ryan as first Ireland country manager
APT has appointed Michelle Ryan as its first dedicated country manager for Ireland as it looks to expand its presence in the market
Selling only through the trade in Ireland, Ryan will report into Brad Bennetts, APT & Travelmarvel’s head of sales and business development, to nurture existing relationships and forge new partnerships with agents.
With more than 10 years of experience in the travel industry, Ryan brings extensive expertise in business development and sales.
In her previous role as sales development manager at Royal Caribbean International, she built partnerships with cruise specialists, consortia, and multiples across Ireland, supporting them with training, marketing and incentives.
Bennetts said: “After successfully launching Travelmarvel in Ireland over 18 months ago, we are thrilled to welcome Michelle to the role of Ireland country manager.
“Michelle is perfectly positioned to push the brand forward – her contacts and wealth of experience will be invaluable as we continue expanding and investing in Ireland.”
Since Travelmarvel launched in Ireland, the company reported, business has doubled year-on-year. The market’s strongest sellers include Rhine and Danube itineraries, as well as the Douro in Portugal, driven by the launch of Travelmarvel’s new MS Estrela river ship.
Ryan said: “I’m incredibly excited to join this dynamic company, and to help even more agents in Ireland to capitalise on the outstanding sales opportunity that APT’s Travelmarvel brand offers.
“I have watched Travelmarvel’s presence grow in Ireland over the last year and am very excited to get onboard with the brand and help establish it further.”
APT moves to increase Irish market share
She added: “Working closely with agents, we look forward to sharing our exciting plans; showcasing Travelmarvel’s gold standard fleet, itineraries and service; and developing valued partnerships in the Irish market.”
Her appointment is part of APT’s strategy to increase market share in Ireland for its Travelmarvel brand. Ryan will be responsible for delivering joint marketing initiatives, in-store support, and exclusive training and development opportunities.
Plans are underway to offer dedicated fam trips for Irish agents in 2025, giving more partners the chance to experience the company’s cruises first-hand.
The appointment comes after the operator promoted Robin Griffiths and Becky Baumbach after it saw “significant growth” in trade business in 2024.
