Anna Perrott, who in 2018 was highly commended in Cruise Trade News’ Cruise Stars Awards , has joined The Cruise Portfolio as business development manager for the Windstar Cruises account.
Perrott will focus on building new business for Windstar Cruises in the UK and Ireland through travel agents and tour operators.
Perrott was most recently head of cruise at The Travel Network Group, but left the business after less than a month in the role, stating at the time that the position was not as expected. The 2018 Carnival Corporation Shining Star winner was also formerly head of cruise at dnata travel-owned agency, Travelbag.
The Cruise Portfolio managing director Edwina Lonsdale said: “We are thrilled to have Anna on board, bringing her energy and passion for cruise and the travel industry to this completely new role.
“Her knowledge of the industry from an agent and tour operator perspective will bring fresh creativity and unique understanding as she works to build the business, effectively from scratch.”
Windstar Cruises president John Delaney added: ‘This is an exciting new investment in the UK cruise market. We are confident that Anna will transform our UK business as we introduce additional capacity of 27 per cent with the stretching of three ships in our $250m Star Plus Initiative.”
Windstar Cruises will maintain relationships with existing trade partners, who can either book through The Cruise Portfolio, or act as principal on the booking.
Windstar is currently in the process of extending three of its ships, as of the Star Plus Initiative, to “significantly build upon the signature on-board environment Windstar is famous for”, according to Delaney.
The project will see the line’s three Star-class vessels – Star Breeze, Star Legend and Star Pride – fitted with new environmentally friendly engines and other passenger improvements.