Ambassador Cruise Line has joined ABTA and confirmed it has updated its financial protection arrangements.

The cruise line said in a statement that in compliance with the Package Travel and Linked Arrangements Regulations 2018, its guests are financially protected by a financial failure insurance policy, which is managed by TMU Management Limited and underwritten by Accelerant Insurance Europe SA.

The line added that it has put “financial protection at the heart of its offering since its inception and will continue to pay consumer deposits and balance payments into an independently managed trust account”.

It continued: “As the travel industry faces a new, more cautious traveller landscape, Ambassador not only adheres to The Package Travel and Linked Travel Arrangements Regulations 2018 but seeks to further reassure potential guests with its innovative financial protection model, using intuitive technology to provide real-time data to insurers, currently unique to the line in the UK cruise sector.

“All guests will be automatically transferred to the new scheme with effect from Thursday 29 September 2022.”

Ambassador Cruise Line ‘putting guests first’

Ambassador Cruise Line CEO Christian Verhounig said: “At the heart of the Ambassador Cruise Line proposition is one objective, to prioritise the guest. This extends far beyond the booking and on-board experience.

“We are delighted to announce that Ambassador is now an ABTA member. Our comprehensive insurance scheme also means guests are reassuringly financially protected and can book with confidence and peace of mind.”

The line recently appointed Nicola Harper as head of distribution, effective from 10 October. Harper will assume leadership of the Ambassador trade team, and will report to chief commercial officer Phil Gardner.

Ian Benjafield has also joined as head of communications, to work alongside Rooster PR, who were appointed as Ambassador’s PR Agency in August.