It’s approaching one year since Ambassador Cruise Line was unveiled as a new premium line, aimed primarily at the over 50s market.

In the months since then, Ambassador has pushed ahead with new appointments to its senior management team; unveiled partnerships to protect marine wildlife, and announced it will introduce a second ship, Ambition, in 2023.

The key focus at the moment, however, is the maiden season for Ambience, its first ship in the fleet, which will set sail in April.

In the latest Cruise Trade News Cruise Corner interview, Ambassador Cruise Line CEO Christian Verhounig gives Lucy Abbott the inside track on how plans are progressing for its official launch, and discusses the possibility of more ships in the future.