AmaWaterways is offering a complimentary luxury cruise to one travel agent every week for the next four weeks
Each booking an agent makes between 27 January and 23 February 2025 will be entered into a weekly prize draw to win a seven night European cruise for two people travelling in 2025.
Andrea Stafford, sales director for AmaWaterways, said: “We know how hard agents are working on our behalf at this time of year and wanted to show how much we appreciate their efforts.
“This is just one of the many ways we are supporting our trade colleagues and provides the perfect opportunity for them to not only enjoy a week relaxing in luxury onboard one of our ships, but also to experience what makes our product so unique.”
The more bookings an agent makes, the greater their chance of winning. Prizes will be drawn weekly via livestream on AmaWaterway’s Facebook page.
The line is also offering a range of deals for agents to pass onto their clients, including free flights and savings of up to £1,000 per couple, and Holiday Triple Savings with up to £750 per person off combined with complimentary upgrades plus €50pp onboard credit. A bonus commission of 5 per cent is also being paid on some sailings.
It comes after the line praised record trade distribution levels as an integral part of its success last year, saying it was working with more UK agents than ever before.
It saw agent distribution grow by 21 per cent last year, with sales from more individual UK travel agencies than at any time in its history. Overall trade sales, through both existing and new partners, rose by more than 65 per cent over the same period.