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AmaWaterways bolsters trade sales team with new BDM

Anna Borrer, AmaWaterways

AmaWaterways has appointed Anna Borrer as its new business development manager for the south east of England

She joins from homeworking brand Travelosophers, where she held the role of training and development manager, having worked in the travel industry for 25 years.

Prior to this Borrer worked across the Cosmos, Globus and Avalon Waterways brands for six years as senior business development manager, and has held roles with Cover-More, Virgin Holidays and Thomas Cook.

She said: “I’m delighted to be coming back into river cruising and joining the team at this exciting time. I look forward to supporting our valued trade partners in the south east to grow their AmaWaterways business.”

AmaWaterways ‘committed to maintaining strong trade partnerships’

Andrea Stafford, sales director, added: “We are really excited to have Anna join the team in what is an exciting year for AmaWaterways, with record trade sales in January plus new ships and destinations in the pipeline.

“More than 90% of our sales are made through agents and we remain committed to maintaining strong relationships with existing partners as well as growing our network. I have no doubt that her experience will prove invaluable, and I’m very much look forward to working with her.”

It comes after account and business development manager Jayne Lambert left the line to take on a new role.

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