Travel agents are being encouraged to get involved in the latest Cruise Month campaign, which kicks off on Sunday (1st September 2019).

The themes this year are sustainability and wellness, to showcase and champion what cruise lines are doing in terms of creating a sustainable future and enriching wellness experiences.

Each week CLIA will focus on a topic that falls under the wellness theme, as follows:

• Week 1 – relaxation
• Week 2 – fitness
• Week 3 – food & drink
• Week 4 – enrichment

CLIA has developed a dedicated agent toolkit including guides, social media graphics, fact sheets and cruise reviews, as well as CLIA’s second annual sustainability guide, and special offers for travel agents to use during the month.

CLIA UK & Ireland director Andy Harmer said: “Cruise Month unites the UK & Irish cruise industry – bringing together cruise lines, travel agents, media and CLIA – through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

“Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices.”

Throughout the month CLIA will be running a weekly competition on its Twitter account – @cliauk – where followers can win a hamper box provided by cruise lines by posting about what they do on a cruise to increase their personal wellbeing.