Agent feedback inspires new Azamara trade reservation platform
Azamara Cruises has introduced a new global reservation system, RezA, aimed at enhancing the booking experience for travel agents based on feedback from the trade
The new system comes as Azamara looks to improve relationships with its agent partners through its Listening, Learning, and Linking initiative.
“We remain committed to working closely with our valued travel agents, ensuring they receive the highest level of support and service as they book voyages with Azamara Cruises,” said Stuart Pearce, head of trade sales UK at Azamara.
He added: “Our goal is to provide agents with faster access to essential information, ultimately enhancing their ability to deliver exceptional customer experiences.
“We are proud to have received positive feedback from agents across the UK, who have already embraced our new reservation system, recognising its efficiency and ease of use.”
The name RezA was chosen through the line’s Name It to Win It contest, where agents were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. Ultimately, the name RezAmara, later shortened to RezA, was selected as the winner.
The new system incorporates a range of features aimed at enhancing efficiency and user experience, based on feedback from travel agents. They include the ability to send payment links to clients and agent recognition at the booking level.
Additional tools facilitate group bookings, automate payment reminders, and allow for duplication of reservations for clients travelling together.
New Azamara system to enhance trade booking efficiency
Agents can access the new system through Azamara’s dedicated travel agent portal. The platform also offers marketing content as well as the relaunched Azamara World Academy, which helps agents better understand the line’s unique selling points.
It comes after the line earlier this year opened a new UK call centre dedicated to offering in-market support for travel agents.
