A-Rosa River Cruises UK & Ireland has announced the appointment of Joe Lavers as regional sales manager for the south.
Lavers – formerly development manager at Wendy Wu Tours – will be tasked with growing awareness and sales for A-Rosa through agents in the south, reporting to the line’s UK head of sales Stephen Joyner.
He will provide both on-the-road and virtual support to the trade and will be responsible for delivering training to agents.
In late February, the river cruise line also welcomed Sharon Wilson as regional sales manager for the north.
A-Rosa boosting trade support
Joyner said: “Joe joins us at an incredibly exciting time, just weeks before we launch A-Rosa Sena in the middle of May.
“Our newly announced partnership with Aviate, which means agents can now book fully protected ATOL packages through us, has moved us up a level in terms of what we can offer the trade.
“We know how important supporting them going forward will be and having Sharon and now Joe on the team means we can cover the entire country and ensure we get everyone talking about A-Rosa.”
Lavers added: “I’ve always been dedicated to the trade, so representing a brand that is 100 per cent trade focused is really exciting for me.
“A-Rosa are bringing so many amazing and unique propositions to the market and I’m really looking forward to helping further increase their brand awareness here in the UK.”