A-Rosa River Cruises and Just Go Holidays have launched a new incentive, running until the end of April.
Travel agents can win a £50 Love2Shop voucher when they make a river cruise A-Rosa booking.
The first 20 agents to book between 1 April and 30 April will automatically receive a voucher to spend as they please.
Just Go Holidays is offering three nine-day river cruise holidays on the Rhine this September, in partnership with A-Rosa.
Each includes return coach travel from a wide range of pickup points around England.
Just Go Holidays trade sales manager Claire Dutton said: “Having experienced A-Rosa myself on the Rhine, I know what a great product this is, particularly because it is premium all inclusive.
“Customers love that all meals and drinks are included from morning to night, making it easier to budget while they are away.
“These itineraries visit some amazing places, from UNESCO world heritage sites and wine regions to big cities such as Amsterdam and Bonn.
“We have secured great September dates when the temperatures will be wonderful and I hope our new incentive will encourage agents to promote these fantastic river cruises and put them front of mind with their customers.”
Earlier this year, A-Rosa launched its first dedicated brochure for the UK market, covering cruises in 2023 and 2024.