A-Rosa River Cruises has launched its first dedicated brochure for the UK market.

Covering cruises in 2023 and 2024, the brochure “aims to showcase the brand’s flexible approach to river cruising”, the line said in a statement.

The 72-page brochure includes more than 20 introductory pages, designed specifically to demonstrate what makes A-Rosa different, including its premium all-inclusive offering and sustainable approach.

To celebrate the launch, A-Rosa has extended its wave offers by one month.

Now running until the end of February, any agents booking directly with A-Rosa will receive double early booking discounts, free UK airport lounge passes for their clients, plus earn £50 Love2Shop vouchers for themselves on every departure date and duration across its entire portfolio of cruises.

A-Rosa added that the brochure will be “an important tool” for travel agents, with bespoke ATOL protected packages included, such as flights or rail and pre/post stays that can only be booked by travel agents, through A-Rosa Packages.

Copies will be sent out to key agents shortly and it can also be ordered by emailing [email protected].

A digital version is available to view on the line’s UK website.

A ‘milestone moment’ for A-Rosa

A-Rosa UK & Ireland managing director Lucia Rowe said: “This is a milestone moment for us. We’ve wanted to create our own dedicated brochure for the UK market for some time and 2023 is the perfect time as we launch our upgraded product offering.

“This brochure will empower agents to market our products to more than just the traditional river cruise customer.

“We purposefully went for a more relaxed design style to tie in with our overall approach to appeal to a wider customer base.”