Windstar Cruises has announced the appointment of The Cruise Line as its new general sales agent in the UK, effective immediately.

The Cruise Line team will support Windstar Cruises acting business development manager Megan Saunders – and Anna Perrott when she returns from maternity leave -– with a targeted sales and marketing campaign.

The agency will look to drive “gains in revenue and market share”, according to a statement. The Cruise Line is available to take new Windstar bookings from now.

The Cruise Line managing director Robin Maclear said: “The Cruise Line is delighted to be acting as GSA for Windstar and developing sales through our  agent network  in UK.

“Windstar Cruises has long been the preferred small ship experience for clients favouring a 300 (or less) capacity ship

“With Windstar’s worldwide fleet and four ships in Europe this year we see this as a big opportunity for agents and we look forward to developing a rapport to service their business.”

Perrott added: “We’re really excited to be working with The Cruise Line. We have enjoyed a successful relationship with them for many years and I’m confident they can help us with our expansion plans within the UK.”

Windstar’s flagship Wind Surf resumed operations in August 2021.