Celebrity Cruises has unveiled a new out-of-home marketing campaign that sees Celebrity Ascent come to life via innovative hologram technology

Taking place at Westfield London, White City – Europe’s largest shopping destination – and King’s Cross station, the activation uses ultra-HD 8K picture quality technology to give shoppers and commuters a peek at life onboard Celebrity Ascent, which returns to Europe in 2026.

The activation has been timed to coincide with the busiest shopping period in the calendar, with the line eager to put itself front-of-mind for consumers in the lead up to the upcoming wave season.

Watch the video below to see Celebrity’s hologram activation unfold at King’s Cross station earlier this week.