Fam trips, award invitations and exclusive dinners are available in Riviera Travel's new trade loyalty programme
The programme, called Riv Rewards, has been designed to thank agents who make bookings.
Agents can join Riv Rewards once they have reached 'Passionista' level in either of Riviera Travel's river cruise or escorted tour training programmes. Once enrolled, they will earn one point for every £1 of eligible commission revenue when they log a qualifying booking.
Riv Rewards has four tiers: blue, silver gold and platinum. Agents can unlock additional benefits as they progress through the programme with rewards including fam trip opportunities, a free European river cruise for two, invitations to Riviera Travel ship christening ceremonies, and dinner with the company's senior leadership team.
The programme will also mark the return of Riviera's instant-reward incentives, called The Vault, as well as Milestones, which will recognise key booking achievements, such as an agent's first river cruise or long-haul escorted tour booking.
Vicky Billing, director of trade, partnerships and loyalty, said: "Our travel agent partners continue to play a vital role in our success, and Riv Rewards is our way of recognising, rewarding and supporting those partners that consistently choose to book with Riviera.
"The Vault has always been a firm favourite with our agent partners, so we're delighted to bring it back as part of Riv Rewards. We wanted to take something agents already know and love and built it into a much broader loyalty programme, giving them even more ways to earn, unlock rewards and access exclusive benefits as they grow their Riviera business.
"Best of all, it all sits alongside their usual commission, making every booking feel more rewarding."
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