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Viva Cruises enhances trade support with Traveltek partnership

VIVA Cruises

Viva Cruises has moved to bolster its distribution through the UK trade by partnering with travel technology provider Traveltek

Through the new partnership, agents will now have access to flat file pricing, itineraries, and ship content for the cruise line’s nine ships which operate across seven rivers.

Viva’s fleet includes own-build ships Viva One and Viva Two, with its third, Viva Enjoy, in the pipeline. The line also recently announced new Douro itineraries will take place onboard new ship Porto Mirante from May 2025.

Traveltek currently offers access to more than 300 suppliers across the aviation, accommodation, cruise, payment and ancillaries sectors.

Tracy Sharp, global director of revenue and supply at Traveltek, said: “I am delighted to announce that Viva Cruises has chosen to partner with Traveltek as an important addition to its cruise product offering and part of our river cruise portfolio expansion.

“This partnership will benefit our customers who are responding to the surge in demand in European river cruises.”

Patrick Ell, director marketing and digital for Viva Cruises, added: “We are very excited about our collaboration with Traveltek.

“By adding our river cruise itineraries into the Traveltek platform, Viva Cruises is expanding its reach and providing travel agents with a new premium river cruise experience for their customers, who will appreciate the relaxed atmosphere and the varied itineraries on offer.”

Viva Cruises continues bid to improve UK market standing

Last year, Viva Cruises COO Andrea Kruse told Cruise Trade News how the river cruise operator intends to spread its message in the UK market and improve trade relationships.

Windstar Cruises, meanwhile, also partnered with Traveltek in a bid to enhance its distribution capabilities in the UK by offering GBP pricing, product information, itineraries and ship content to travel agents.

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