Virgin Voyages has opened registration for its online travel agent platform.

Known as First Mates, agents can find a dedicated trade website at

The website will be the home for agents to learn, engage and do business with Virgin Voyages.

On 6 February, the company will start ‘Cabin Fever’, an immersive learning campaign for First Mates on Scarlet Lady’s cabins and suites as they prepare to go on sale.

Any First Mate who registers before the company’s open for bookings date of 14 February could win tea with Richard Branson.

Virgin Voyages’ vice-president of sales and business development Stacy Shaw said: “On board a ship, a First Mate is the Captain’s most trusted confidant and right hand, which is how we see our travel partners because their input and guidance has been critical to the development of our sales strategy, policies and onboard experiences.

“We aim to be brilliant to do business with, and we are calling all travel sellers looking for a fresh travel option for their customers and a simple approach to business to join us on our journey as a First Mate.”

First Mates will be able to make bookings for the 2020 season through as of 14 February.